Quaker Oats
Quaker Oats are one natural ingredient. I wanted Quaker to break from the ads they normally run and emphasize the two key elements from that strategy: nature and simplicity.
Originally, I had AI create images of the Quaker man doing wholesome stuff in nature, as you can see on the header. But my instructor said agencies don’t want to see AI-generated work in a portfolio. And he roasted me for it being too on the nose, so I wrote these haikus the night before it was due.