creative strategist | brand manager | writer | entrepreneur
GYMSTX: caffeinated honey sticks
GYMSTX is a venture I founded to introduce a healthier energy solution to the fitness market.
The gym community community is overly-obsessed with optimizing health and performance: to the point of avoiding tap water, seed oils, and plastic cutting boards. Yet every pre-workout on the market is full of artificial flavors, colors, and other suspicious ingredients.
The solution: Honey (carbs), pink Himalayan salt (electrolytes), and caffeine (self explanatory).
I was awarded funding after pitching the idea and turned the business profitable in a matter of months. I partnered with a distributor and through retail, e-commerce, and tabling on public sidewalks, I drove the business to profitability.
I’m currently on hold with the product. Happy to go into further detail, but don’t feel like publishing it here. Competition lurks.
Check out the website: GYMSTX.com